GlobalTrainingPeople.com First Anniversary!

It's another milestone for Global Collaboration Partners! This week marks the first anniversary of our GlobalTrainingPeople site, where we offer a free training program as outreach to anyone, anywhere who wants to work more safely but might not have access to the training that will help accomplish that worthy goal.

We've had a free training program for the past several years, which we hosted at acrosspublishing.com. It has always been a big hit - we've provided training at no cost to way more than 12,000 registered users in over 100 countries around the world. At first our thinking was that people in other countries (who would never be our clients) ought to have access to safety (and other) training, and it costs us very little to put some important courses up on our website and let those folks at it.

What we discovered was that this was an even better idea than we'd imagined. Word spread, links sprouted, and you saw the resulting numbers above. Without doing any marketing of this site whatsoever, it's become known globally as a place to go for free training that isn't just a demo or throwaway stuff - it's actually courses that will send you home from your job with all ten fingers and both eyes intact, or will send you to a performance review armed for getting a promotion.

And not just overseas, as we'd imagined. We get people from US companies registering and taking our free training as well. We discovered a few months ago that a large construction company in the South has a direct link to our free training from their training portal. (You know who you are... and we maintain hope that you'll become a client and get access to more of our courses as well as all the perks of owning your training content, tracking your employees' training, etc.! ;o) Meanwhile, as I said above, the important thing is that people who need this training - who might not have another source for it - are getting it.

One of the cool things about the old acrosspublishing site was that we got letters of thanks and some very helpful feedback from grateful trainees worldwide. What we should have recognized from the start was that we ought to have been giving these people access to each other rather than just corresponding with us - we had the seeds for a worldwide training and environmental health and safety community, and we weren't doing anything with it.

Thus: www.GlobalTrainingPeople.com. A year ago, we redesigned the site, gave it a new name that actually has something to do with what the site is, and built in several networking and community tools. There's a Story Wall where people can post feedback on the courses, a Photo Wall where people can personalize the site a bit, and a discussion forum where we have finally planted the seeds of that professional community we should have been building for the past couple years.

We're very interested to see what happens with one other aspect we built into the site. All our training (except for a 30-title library of safety training in Spanish) is in English. What if we gave people an opportunity to localize the training so that it would be more useful in Uganda, Nigeria, Papua New Guinea, and all the corners of India where our learners come from? What if we set up a way for entrepreneurs around the world to start a business spreading this training around so more people work more safely and productively? We are already getting some interesting emails from folks exploring the possibilities of partnering with us to expand this thing out into the world in a big way. I can't begin to tell you how exciting this is for us!

Please drop by! Take some training, post a photo, give some feedback, join the community, and spread the word!

Year-end E-learning Opportunity from GCP

If our extremely effective e-learning offerings can't get a Cyber Monday treatment, I don't know; the world's gone topsy turvy and no one Cced me on the memo! It's the perfect storm of opportunity. Everything comes together RIGHT NOW for all sorts of greatness for your training program!

• It's the opening week of the Holiday Season.
• We just celebrated GCP's 5th anniversary.
• The economy is showing signs of improving.
• It's time to utilize end-of-year money to get training you need now, and next year, and beyond.

To help you get the EHS/HR e-learning courses you need, we have created three special offers that are instantly helpful to you and your training program. Everything we do will add depth, stability and value to your organization! It's the perfect year-end opportunity to add distinction to your program.

We couldn't settle on just one great deal, so we are giving you all three.

Choose one or mix-and-match a couple of them. Remember, all these offers expire at the end of 2010!

Free Tablet Computers

Buy $2,500 worth of courses, and get a new Dell touch-sensitive, Flash-capable Inspiron™ Duo convertible tablet, shipped to any address you like.

Buy $5,000 worth, get two free Dell tablet computers. And yes, $7,500 = three free Dells. Want more? Keep going - NO LIMIT. A free Dell Inspiron Duo with each $2,500 you spend. Purchase a library of excellent training, and outfit a learning center at the same time and no additional cost!

Buy 3 courses, get 2 free

Simple enough math. Get five courses for the price of three. Ten for the price of six. Etc.

Ultimate Edition courses for Business Edition price

Buy Ultimate Edition courses for Business Edition prices.

That's about a 30% savings and a 90% increase in value. Pay for just the course itself, get all source files – everything you need to customize your course any way you want, and a perpetual license – you'll never have to pay for this training again, no matter how many people you train with it!

It's time to make some choices. So we're giving you some great ones!

STEP 1: Select your Courses

STEP 2: Select your Edition

STEP 3: Contact us today at either of our Support Centers.

Eastern US

Phone: (646) 415-8002

Fax: (646) 216-8021

Email: info@GCPworld.com

Western US

Phone: (303) 325-5889

Fax: (303) 325-5241

Email: info@GCPworld.com

GCP is Five Years Old!

This week, the GCP team celebrated our fifth anniversary as a company!

Not our fifth year working in e-learning and compliance training, not by a long shot. But five years ago, we incorporated Global Collaboration Partners LLC and acquired the training media assets of our former employer. Then we got crackin' on three fronts:

1. Redefine the business model
2. Expand the library
3. Innovate the technology

The first step was a lot of work but a great joy: redefining the business model - for ourselves and for the people we hoped would use our training. We really wanted to make some revolutionary changes to how e-learning content gets bought, sold, and delivered to learners. We redefined it because we knew (from listening closely to client feedback, focus groups, lost sales opportunities, and our own intuitions about how WE like to access or acquire media) that we and much of the e-learning industry were doing it wrong.

We've written about it before, but a quick summary bears retelling. What was wrong was that vendors were guarding their content like it was The Sacred Texts of the Grand Wazoo. The typical scenario was (still is, for most vendors): the content provider rents access to their courses to a client for a limited number of learners, for a limited amount of time. The courses themselves are locked down securely under the vendor's control.

It's not a terrible idea to protect your intellectual property - it costs a LOT to develop excellent multimedia courses. But locking it up like that sure limits how people can use it, in ways that are critically important to companies, training managers, and the learners themselves. This model kills agility.

So our redefinition of how e-learning gets bought, sold, and delivered was all about freedom and trust. We trust our clients to use our training for its intended purpose, and not "steal" it by selling it or giving it to another company. We give them the freedom to use it in whatever way was most productive, effective, and efficient for them. Our way of selling and delivering content is so innovative, no one else is doing it. And it's so simple, I can tell you the whole story in two sentences.

• We provide an unlimited, perpetual license that allows you to keep the courses forever and train as many people as you want.
• We provide all the source files behind the finished, ready-to-run course so you can make any changes you want (and own the derivative work you create).

We're so smart! Our clients love it, and it's actually easier for us, at the same time that it's better for them. If we're renting limited access to learner seats, we're signing up for all manner of security, technology, and customer service issues that take time and energy away from important things like growing and improving our library and tweaking our technology. We usually end up taking no more than 10 minutes to answer a couple technical or strategic questions when a client is starting out using our courses. Then we don't hear from them again until they're ready to buy more courses from us.

More courses - our second front. In the five years we've been GCP, we grew our catalog from 76 courses to nearly 300. We added a Spanish safety library, an ADA-compliant accessible library, and a big collection of human resource development titles. We added a library of courses geared specifically for Environmental Health and Safety Managers, and another for energy exploration and services personnel. Most recently, we developed an immediately popular course on responsible alcohol service. And we're still building! Meanwhile, we annually scrub our content top-to-bottom to make sure everything is up-to-date and nothing is stale.

And circles within circles... our ears are always open, and we heard our prospective clients loud and clear. Turns out that hosted, off-the-shelf training is exactly right for some organizations! But very few companies actually need all the features of a full-on, "end-to-end enterprise-wide infrastructure solution" of a learning management system. So we developed our slim g-LMS - Global Learner Management System - to allow companies to assign and track training to their employees. At the same time, our Global Content Player allows the agility of delivery via LMS, company intranet, CD-ROM, and in the classroom.

Five years of growing and changing - through revolution when it's drastic and evolution when we're tweaking as we go - have brought GCP to a point where we can look back with pride and look forward with excitement about what we'll do next!

What do training managers need to know in the age of e-learning?

In the e-learning and organizational development forums I frequent, we all pretty much pretend that effective integration of technology into workplace training programs is a widely-accepted given.

But the truth is, there are plenty of companies who have not yet gone beyond the "it's something we've discussed doing someday" stage. Plenty of training managers who have heard about e-learning, read up on it, maybe even suggested or proposed it to their execs. But for a variety of reasons (a tangent to be addressed in some other post), they find themselves waiting at the edge of the pool.

For those about to dive in, we salute you! Let's talk a bit about a couple key principles to guide you as you get started.

Key 1

First, quite often, trainers and some training managers approach e-learning as an either-or proposition.

But online training isn't monolithic, any more than any other of the 1000 tools in your training toolbox. No one ever said books or chalkboards or PowerPoint will replace trainers, and e-learning won't either.

It's most effective for foundational training, and perhaps the best way to get all your learners on the same page BEFORE the hands-on training starts. Imagine a classroom session where all the learners know why they're there, no one is starting clueless, and no one is spending useless time listening to you answer the questions of the clueless!

E-learning is not about putting trainers out of work or throwing out everything you do and know about training. Ray Clifford of the US Defense Language Institute said it best: "While computers will not replace teachers, teachers who use computers will eventually replace teachers who don't."

E-learning is real. There are good reasons to add it to your training program. Learning how to integrate technological tools into your training program for maximum instructional effectiveness makes you more important than ever.

Key 2

Another crucial initial principle to have in mind. "Build it, and they will..." well, they will have no clue that you built it, and it will sit there and rust until you sell it to your learners and incent them to make effective use of it.

"Anytime, anywhere" has long been a crucial slogan of e-learning: it's super available and very convenient to offer. But that's a double-edged sword. Just because it's super available does not mean it will get used!

Too many times, we've seen implementation get derailed by execs or managers who assume that their job is done when the content is online and the learners' accounts are set up in the learning management system. The two keys to making sure this doesn't happen to your budding program: executive buy-in and involvement, and internal marketing and communication.

A posting much longer than this won't get read - there are a couple other key principles we'll write about later. Meanwhile, please feel free to download Maximize your E-Learning Investment with Change Management, the comprehensive workbook we put together to help our clients with the second point above - a step-by-step strategy for getting your learners to get in and get the most out of your new online learning program.

Do as I say, not as I... OOOPS!

Zaphod Beeblebrox: Haha. How delicious would it be if the crane was putting up the banner when this happened?

(Thanks to Thomas Keeble for the photo!)

Interestingly, just yesterday, Snopes had a story on a similar 2008 accident in Sydney, Australia: www.snopes.com/photos/accident/cranefall.asp

Narration, Text and Graphics - Best Mix Practices

In a recent LinkedIn discussion, Tom Pendergast asked, "What does research show about the benefits/ drawbacks of having non-redundant onscreen text and narration in e-Learning where graphics/animations are not the focus?"

An important question, as it seems to be the standard that an "online learning module" will mix narration, text and graphics almost by default. Stephen Schneiter posted some very relevant research links, the gist of which is that distraction is a bad thing, and if the brain is forced to try to comprehend two streams of input, distraction will ensue.

Based on our own experimentation with focus groups as well as feedback from clients, we've "solved" this quandary for ourselves in our courseware development. (I say "solved" carefully because there are always trade-offs with any approach, and no one solution can possibly be perfect for every learner.)

What we needed to accomplish:

• address multiple learning styles/preferences within a single product
• address accessibility issues for learners with visual/auditory/literacy limitations
• address the cognitive load issues mentioned above

Ted Finger wrote a succinct summary of his approach to mixing text with narration. To describe what we came up with, I'll play off some of Ted's points, in italics below:

• Make sure the onscreen text closely summarizes the narration. (Instead, we made sure the onscreen text matches the narration exactly.)

• Synchronize the onscreen text along with the corresponding narration as precisely as possible. (ABSOLUTELY! Also, we made sure the text animation reveals text in meaningful chunks that match how people read - i.e., revealing complete bullet points, sentences, or even short paragraphs, rather than something cute and clever like revealing each word as it's narrated. Some of our early attempts were very creative and cool, but ultimately annoying to learners! ;o)

• Keep the onscreen text as abbreviated as possible; for example, short bullet points. (As I mentioned above, we DON'T abbreviate the text. What we found was that abbreviated text increases the cognitive load. As Stephen pointed out, if the learners see something different from what they're hearing simultaneously, it's confusing and distracting.)

• If possible, offer an audio transcript in the interface. (CRUCIAL! We wanted to keep the screen real estate uncluttered - no overwhelming sea of text, and plenty of room for supporting graphics. So while the first piece of text may go away to make room for the next piece as narration progresses, full text is always available via a slide-out box at the bottom of the screen for those who prefer to read the whole thing at once or just want to review a particular part that may have left the screen.)

Learn more about research and decisions that guide our instructional design approach on our website.

Most Significant E-learning Tool? Strategy, Not Technology

In a recent discussion on LinkedIn's E-Learning 2.0 group, Curt Z asks, "What will be the most significant and relevant e-learning tools and technologies as we continue to move forward into the 21st century?"

He posits the following four: virtual environments, mobile access, advances in infrastructure hardware/software, and social networks.

Gerry Marcus responded with a statement which I think nails it: "As e-learning professionals, I believe our job is to get people productively using the tools we've already got."

It's true! We're running around like a boy scout with a 90-blade Swiss Army knife. There's an overflowing toolbox of technologies at all of our fingertips that we could, and possibly should, and probably will be using. That toolbox most certainly includes the four items Curt cited.

But for me, the "most significant and relevant" tool we need to be utilizing as we progress is a strategy, not a technology. A strategy for zeroing in on, defining, and communicating the value of a chosen tool or set of tools, matched to each of our respective learner audiences and the learning objectives they need to master. That's what puts the productive in "productively using the tools"

Brian D. McCarthy reinforces this, saying that "The biggest factor is the ability or desire for corporations to allow and adopt the changes from these advances." We as learning professionals have the opportunity to evoke and nurture that desire on the parts of our companies.

With that opportunity comes the responsibility of choosing the right tools for the right people and the right training/learning tasks.

Edwin Stonestreet points out that "Social Networking (In the hands of someone who wants to learn) is an exemplar of what good eLearning can be... However, the elephant in the room is that all of this learning reaches out to that small percentile of people who want it, who seek it out and who are driven to pursue it."

I agree. True of every tool. The tool works if it's matched to the target audience: "people who want it, who seek it out and who are driven to pursue it." The tool works if it's matched to the material and the learning objectives at hand.

So my vote for the most significant e-learning tools? Enlightened selection of the right tools (for the specific learners, and for the specific tasks), and educated and effective promotion for their adoption in our organizations.

In terms of that "educated and effective promotion" part, GCP has developed a powerful 36-page workbook that is free for our readers to download: Assess, Plan and Promote Your E-learning Business Case (Create a compelling business case for e-learning to present to the financial decision-makers on your team more accurately, efficiently, and effectively by working through the guided steps in this powerful workbook. Assess, Plan, and Promote provides the tools for assessing training gaps, comparing vendor options, calculating ROI, and preparing and making a powerful presentation.)